Scholar Alert - [ mcommerce ]

Scholar Alert: [ mcommerce ]

[PDF] IMPACT OF MOBILE MARKETING ON THE PURCHASE DECISION OF CONSUMERS: A STUDY OF JALANDHAR REGION

H SINGH, S ANWAR, MBA STUDENT… - CHIEF PATRON CHIEF PATRON
... Journal of Advertising, 19 (4), 27-40. • Balasubramanian, S., Peterson, RA, and Jarvenpaa, SL
(2002). Exploring the implications of m-commerce for markets and marketing. Journal of the
Academy of Marketing Science, Vol. 30, 4, 348-361. • Barutçu, S.(2007). ...

Encyclopedia of Wireless and Mobile Communications

Z Ezziane
... In addition, new wireless protocols, such as Bluetooth, infrared, and radio frequency identification
(RFID), are enabling short-range wireless device-to-device payments. Mobile payments are
expected to become one of the most important applications in m-commerce. [35] 35. ...

[PDF] Environmental Impacts of E-Commerce

S Tiwari…
... [6] Keshnee Padayachee, "Utilizing E-Commerce and M-Commerce Applications to Address
the Effect of Global Warming", E-Leader Karakow ,School of Computing University of South Africa
Unisa, South Africa, 2008 [7] Hanne Siikavirta, Mikko Punakivi, Mikko Ka¨rkka¨inen ...

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